Our new and improved A/B testing lets you experiment with content in any campaign to discover the products your customers love.

Send your most effective email with more powerful A/B testing Test the content of your campaigns with up to 3 variations at a time. Read More

Test your content Our new and improved A/B testing lets you experiment with content in any campaign to discover the products your customers love. Swap photos, trade text, and deliver multiple versions to learn more about what's engaging to your subscribers—and what gets the best results. Plus, redesigned A/B reporting offers detailed stats for each variation with data you can use to make every email you send better. Build up to 3 versions We've added a third variable to help you learn more in less time. Compare 3 subject lines, 3 "From" names, 3 send times, or 3 sets of content—all from a single campaign. Experiment with a collection of products to see which items improve sales, or share a series of headlines to optimize opens and clicks. Create an A/B campaign Our enhanced A/B features are now available in every account. Visit our blog to learn more about the changes and how they might work for you.

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